Often the butt of a joke, no publication wants to be compared to Buzzfeed, the “fake journalism” listicle site where you go to find out which Oscar nominated film matches your love life, not the latest on the State of the Union address.
But Buzzfeed was never trying to be something other than a site finding the best stories on the Internet, and making them go viral, until now.
BuzzFeed’s mission statement is simple, ” [we] strive to connect deeply with our audience, and give them news and entertainment worth sharing with their friends, family, and the people who matter in their lives.”
With offices in 11 cities around the world, Buzzfeed’s, “news and entertainment divisions serve a next generation, highly engaged audience that consumes video and content across platforms, on mobile, and has an expectation that media will be relevant and connected to their lives, easily shareable, and globally accessible.”
In an interview with the Columbia Journal Review, Editor in Chief Ben Smith said, “People used to see BuzzFeed as a place where you could find really fun stuff, but not really a place you could trust. Now they’re seeing it as a place where you can get your news.”
He’s right. From Buzzfeed’s most notable stories being about an exploding watermelon and an optical illusion dress, came the hards news Trump Dossier and sexual misconduct allegations against Kevin Spacey.
This was Jonah Peretti, the founder and CEO of Buzzfeed’s vision for the company in 2016:
“BuzzFeed is positioned to lead the industry forward and help the world catch up to the digital future. As the leading independent, pure digital media company, we’ve shown we can build a great business by embracing the internet instead of fighting it.”
And to be fair, where else would you find out what really happened with Left Shark in the 2015 Super Bowl half-time performance?